ESPN | Bali Branding

SELECTED WORK United States

Building a bold brand world for sports culture in motion

In collaboration with Emmy Award-winning Creative Director Micha Riss of Flying Machine NYC, Bali Branding contributed to an ESPN headquarters initiative shaped around energy, passion, and flexible visual expression.

ExperienceCampaignBrand WorldIdentityArt Direction

Brand World In Motion

Turn sports energy into a spatial brand system.

ESPN’s headquarters experience needed more than decoration. The work translated the pace, emotion, and recognition of sports culture into a flexible visual language that could carry energy across large-scale installations and brand moments.

Audience

ESPN teams and visitors

Context

New York headquarters experience

System

Campaign, installation, brand world

Value

Energy translated into recognition

01 Branding Demo Video Demo reel shows the identity across different settings

ESPN red yellow and white light pattern — 02 Light Pattern Speed lines become a spatial brand texture

ESPN athlete hero campaign artwork — 03 Athlete Hero Player intensity anchors the campaign world

ESPN city facade with athlete billboard — 04 Street Facade ESPN energy takes over the city block

Challenge

Make brand energy impossible to miss.

The ESPN environment needed to carry the intensity of live sports without becoming static wall graphics. The challenge was to turn a familiar broadcast brand into a physical experience with pace, scale, and emotional charge.

ESPN arena facade with athlete billboard — 05 Arena Takeover Live-sport energy wraps the venue

ESPN campaign billboard on city corner — 06 City Billboard The campaign scales into a city facade

ESPN tennis athlete campaign artwork — 07 Tennis Hero Player focus carries the campaign line

ESPN tennis installation inside glass lobby — 08 Lobby Installation The graphic system anchors the room

Direction

Build a flexible world from iconic brand DNA.

The direction used bold color, motion logic, and expressive graphic systems to create installations that could flex across ESPN’s headquarters while staying connected to the brand’s unmistakable visual language.

ESPN basketball player graphic with blue and gold pattern — 09 Player Graphic Team color turns athlete art into brand impact

ESPN campaign book displayed on basketball court — 10 Booklet Design Printed booklet presents the ESPN court visual system

ESPN soccer campaign book on turf — 11 Street Posters Street placement gives the system public scale

ESPN campaign wall inside transit station — 12 Soccer Spread Editorial rhythm carries the campaign onto turf

Bali Branding supported Flying Machine NYC with visual system thinking for a headquarters experience that treated ESPN’s brand energy as something spatial, flexible, and memorable.

Bali Branding strategy note

ESPN red motion pattern graphic — 13 Transit Wall The same language holds at commuter speed

ESPN broadcast studio desk with stadium backdrop — 14 Motion Texture Broadcast speed becomes a graphic pattern

ESPN stadium screen campaign display — 15 Studio Desk Set graphics make the brand world physical

ESPN campaign display on stadium facade — 16 Stadium Facade Large screens carry the world into matchday

Outcome

A headquarters experience with greater brand momentum.

The work helped frame ESPN’s space as an energetic brand world, giving the environment more recognition, cohesion, and audience-facing confidence.

Recognition

ESPN energy became easier to feel and remember.

Cohesion

Large-scale moments carried one connected brand world.

Momentum

The environment gained more campaign-ready confidence.

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